Circularity: Circlo’s Path to Zero Waste

Picture this: every second, a garbage truck’s worth of clothes is either burned or dumped into a landfill. At Circlo, we see this as a chance to flip the script. It's an opportunity to rethink an industry from the ground up with the consumer at its core. That’s why we’ve built our circularity path around you—the consumer—offering smart, seamless solutions to make circular fashion as effortless as your favorite outfit.

Let’s explore why circularity is at the core of everything we do at Circlo.

Circularity vs. Sustainability: What’s the Difference?

Sustainability and circularity are often used interchangeably, but they’re not the same. Sustainability focuses on reducing environmental and social impacts, like conserving water or switching to renewable energy. However, it operates within the existing "take, make, dispose" framework, leaving the end-of-life of products unaddressed.

Circularity rethinks the way businesses and systems work, focusing on designing processes that eliminate waste from the start. At Circlo, this means creating systems where materials are not just reused but reimagined into new cycles, ensuring resources maintain their value indefinitely. Circularity challenges industries to innovate beyond the outdated linear model, driving meaningful change across the board.

How They Intersect: Circularity supercharges sustainability by tackling waste and inefficiencies head-on. For instance, Circlo Loop, our resale platform, extends the lifespan of garments while significantly reducing textile waste. Reselling a single t-shirt can save up to 2,700 liters of water by avoiding the need for new production. Together, sustainability and circularity pave the way for a cleaner, more efficient future.

The Circlo Collection: Essentials for a Zero-Waste Mission

Most people wear only 20% of their wardrobe regularly, and over 50% of clothing often goes unused. On average, garments are worn just 7 times before being discarded. This situation highlights the need for high-quality essentials designed to last.

The Circlo First Edition is crafted to address this issue. These minimalist, durable, and versatile pieces help you maximize your wardrobe usage, extending the lifespan of each garment from 7 wears to 30, 40, or even 50 wears. We do this by sticking to 3 design principles:

• Timeless Design: Styles that stay relevant season after season.
• Durability: High-quality materials built to withstand frequent use and washing.
• Versatility: Pieces that adapt to any occasion, simplifying your wardrobe while reducing excess.

You can see these design principles come to life in:

• Circlo Canvas Jacket: Crafted from 100% canvas, this lightweight transitional jacket doubles as an overshirt—designed to endure frequent wear while remaining versatile for layering or casual office looks.
• Circlo Timeless Henley: A timeless piece that remains relevant season after season, effortlessly transitioning from casual wear to a smart-casual outfit when paired with a blazer.
• Circlo Classic Zip Sweater: Perfect for transitioning between office meetings and weekend outings, blending comfort with style.

But how does this address the end of life of products?

Circlo Loop: Empowering Circular Fashion

This is where Circlo Loop comes into play. Launching this February, Circlo Loop is your ticket to making circular fashion effortless and rewarding. We get it—decluttering your closet and extending the life of your garments can seem like a chore. That’s why Circlo Loop is designed to make the process seamless and convenient. We've built Circlo Loop around:

• Maximized Convenience: From ordering your Loop bag to tracking rewards, every step is designed for simplicity. Just pack, send, and relax.
• Extended Lifecycles: By keeping garments in circulation, Circlo Loop reduces textile waste and conserves valuable resources.
• Community Impact: Each item you send or buy supports our mission to create a zero-waste fashion ecosystem, connecting you with like-minded individuals.

Ready to Start Your Loop? Order your Loop Bag today and experience how easy circular fashion can be.

Reuse Beats Re-Whatever

Let's be clear, among all the “re-” actions (recycle, repurpose, etc.), reuse is the gold standard. Why? Because keeping an item in use saves way more resources than breaking it down for recycling or repurposing. By reusing, the energy and materials invested in the original production are maximized, drastically cutting down the environmental footprint.

Sure, biodegradable and recyclable items are better than disposables, but they’re still not perfect. Recycling uses up energy, and biodegradation can release greenhouse gases. Reuse ensures a product dodges the waste stream entirely, prolonging its lifecycle and multiplying its value. Circular products designed for reuse are all about doing "more good," not just "less bad."

Circlo's Mission: Zero Waste

Our mission is simple yet ambitious: Zero Waste. At Circlo, we’re transforming the traditional "take, make, dispose" fashion model into a sustainable, circular system that annihilates waste at every stage of a garment’s lifecycle.

Circularity is our backbone. By crafting durable, versatile clothing and leveraging platforms like Circlo Loop, we aim to drastically reduce resource depletion and extend each garment’s lifespan.

Turning Our Mission into Action Enables Us to:

• Reduce Resource Depletion: Conventional cotton guzzles 10,000 liters of water per kilogram; organic cotton cuts this down to 7,000 liters. Recycled cotton? A mere 100 liters. It’s a simple yet powerful shift.
• Eliminate Waste: Reselling a single t-shirt through Circlo Loop saves 2,700 liters of water and prevents 3 kilograms of CO₂ emissions—a small act with a big impact.
• Lower Environmental Impact: Reselling a pair of jeans saves 33.4 kg of CO₂ (~4,000 smartphone charges) and 7,600 liters of water (95 showers). Each garment reused amplifies these benefits.
• Create Value Beyond Ownership: Extending the life of garments turns pre-loved items into valuable resources. Each resold item avoids unnecessary production and gives fashion a new purpose.

Final Thoughts: A Future Built on Circularity

At Circlo, we’re not just imagining a zero-waste future—we’re building it. Circularity transforms fashion into a sustainable, waste-free system that benefits people and the planet. By extending garment lifespans from just 7 wears and eliminating the "take, make, dispose" model, we’re redefining fashion as a more thoughtful and sustainable ecosystem.

Join Us in Revolutionizing Fashion: Explore Circlo today and become a catalyst for positive change. Each choice you make enhances your style while reducing waste and conserving resources.

Take the Next Step: Subscribe to our newsletter for updates on circular fashion, exclusive offers, and wardrobe tips. Follow us on LinkedIn and Instagram, and share your Circlo journey using #CircloCircular.

Imagine a world where every garment is cherished, every material reused, and waste is nonexistent. At Circlo, we’re making that vision a reality—one sustainable step at a time.

Be part of the change. Discover Circlo.