Why I Founded Circlo: A Zero-Waste Approach to Fashion

Why I Founded Circlo: A Journey to Zero Waste

Hi, I’m Andrés, the founder of Circlo. Fashion has always been a powerful tool for self-expression, but its environmental cost is devastating. After over a decade in the fashion industry, I’ve grappled with the immense waste it generates. Every second, a garbage truck's worth of textiles is landfilled or burned. This alarming reality drove me to rethink fashion entirely—from how it’s designed to how it’s used and discarded. Circlo is a solution to this problem: an ecosystem where great clothes can exist without creating waste, enabling self-expression that’s also waste-free.

 

A Circular Fashion Ecosystem

Circlo isn’t just another brand—it’s an open ecosystem. Tackling fashion waste requires all of us to think differently about how we buy, use, and discard clothes. Here’s what Circlo stands for:

• Crafting for Longevity: Timeless, high-quality pieces that are designed to last and be recycled.
• Simplifying reselling and recycling: Launching Circlo Loop, a platform where your pre-loved items from any brand find second and third lives.
• Full Lifecycle Thinking: Every step—from production to recycling—is designed to minimize waste.

Our mission is simple but bold: save or recycle more garments than we produce, while empowering you to love what you wear and keep it in circulation.

 

The First Edition Collection

Circlo’s journey begins with the First Edition collection: premium wardrobe staples crafted for durability, versatility, and recyclability. These aren’t just clothes—they’re pieces you can wear for years and pass on when you’re ready. From the Circlo Canvas Jacket to the Signature T-Shirt, every piece is made with carefully chosen materials and designed to integrate seamlessly into your life.

For instance, our T-shirts feature discreet branding and a longer back panel for added comfort. The collection’s fabrics are pre-washed to ensure longevity, and many items—like the Henley—include thoughtful details like honeycomb stitching for durability and stretch. By choosing these pieces, you’re investing in timeless style and contributing to a circular future.

 

Circlo Loop: The Garment Matchmaker

Next in the ecosystem is Circlo Loop, our resale and recycling platform. Think of it as a matchmaking service for garments. Here’s how it works:

1. Send Us Your Pre-Loved Items: We take care of everything—from preparation to listing and logistics.
2. Earn While You Declutter: When your items sell, you earn a percentage of the sale price.
3. Extend Every Garment’s Story: Keep clothes in circulation and reduce waste effortlessly.

Imagine the jacket you’ve loved finding a new home while you refresh your style guilt-free. Circlo Loop makes it easy to contribute to a zero-waste future.

 

Building a Movement

This isn’t a journey I’ve undertaken alone. Circlo exists because of people like you—those who believe fashion can be better for the planet. Together, we’re reshaping the future of fashion, one garment at a time.

Here’s how you can join the mission:

• Follow Us: Share the journey on Instagram, LinkedIn, and Facebook.
• Explore our First Edition: Timeless wardrobe staples designed to last.
• Experience Circlo Loop: Give your clothes a second life with ease.
• Sign Up for Our Mailing List: Be the first to hear about new collections, initiatives, and exclusive updates.
• Share Feedback: Your ideas help us grow and improve.
• Collaborate With Us: Are you a brand, advocate, or visionary? Let’s partner to push boundaries and make circular fashion the norm.

Email me personally at andres@wearecirclo.com to start a conversation. We’re always looking for people who share our passion for change.

 

Looking Ahead

This is just the beginning. Circlo Clothing and Circlo Loop are our first steps toward systemic change in the fashion industry. With your support, we have big plans for 2025, including innovations and collaborations that will bring us closer to creating a truly zero-waste fashion future.

Together, we can rewrite fashion’s story—one garment at a time. Thank you for being part of this journey.

Andrés

Founder, Circlo